BRAVE Combat Federation

The pandemic was a low blow to livelihood of the sports and entertainment industry. A lot of practices altered and change was needed.

Enter Shay.

As the Public Relations and Media Manager, I spearheaded BRAVE CF venture into Europe and Central Asia while working on growing the MMA fan and media landscape in the Middle East.

As a publicist, I helped empower athletes through utilizing traditional and untraditional media networks and connections to provide them with an opportunity to share their story and bring mixed martial arts closer to mainstream sports.

As a sports and entertainment enthusiast, I worked on the grassroots development of the martial arts infrastructure in the Kingdom of Bahrain and perfecting the best practices to hosting international sporting event.

In Numbers:

• Secured 104M+ impressions, 25K+ mentions, and 1M+ interactions increasing media coverage by 100% (compared to 52M impressions in 2020)

• 4K+ website mentions reaching 12M individuals (per annum)

• 100+ interviews & features in AA press (per annum)

• Developed & managed campaigns in over 10 countries across 5 continents