Building a reputation in one of the fastest growing sports fanbases in the world can be overwhelming. The changing landscape of the media, streaming services, and promotions in some areas makes it difficult to stay relevant.

Over the span of 2 years, I have worked with over 50+ athletes from across the globe and built extensive networks and connections in the niche of mixed martial arts.

Prior to sports, I did PR for some local artists in Los Angeles and found a passion for highlighting individuals with exceptional talent. My background as an entertainment journalist gave me the ability to dig deep with my clients and find different angles to suit each market.

Let’s take an example.

Mohammed Fakhreddine

In 4 months, one campaign has generated

• 1.4M impressions, 400+ mentions, and 11K+ content interactions

• 250+ website mentions reaching 650K+ individuals

• 10+ feature interviews