Boxing Designer, Javier Zinzun, Gifts Ice Cube with Custom Gear

At a recent Los Angeles celebration for his latest single, It’s My Ego, hip-hop icon Ice Cube brought his signature intensity to an event filled with friends, fans, and prominent West Coast figures. The gathering also served as a music video shoot for the single, which tackles themes of self-confidence and resilience. Directed by Gabriel “VideoGod” Hart, the music video sees Cube embodying a range of personas — a fast-food worker, a minister, and himself, styled in a striking blue fur coat — that underscore the track's message of staying true to oneself. Cameos from longtime friends and stars, including Mike Epps and Omarion, further added to the energy of the night.

One standout guest was Javier Zinzun Jr., the visionary boxing designer behind the acclaimed brand I Got My Own Back. Known for his custom boxing attire that combines high-quality craftsmanship with celebrity style, Zinzun attended to surprise Ice Cube with an exclusive piece crafted just for him. Invited by Tattoo, the voice of Cube's Big 3 basketball league, Zinzun presented a specially designed set of boxing shorts that paid homage to Cube’s career in music and film, with subtle nods to the lowrider culture emblematic of Cube’s West Coast roots.

As Ice Cube held up the shorts for the crowd, his excitement was obvious. With a grin, he joked, “I might have to step in the ring now!”— a lighthearted moment that added to the evening’s celebratory atmosphere. For Zinzun, the gesture was a tribute to Cube’s legacy of resilience and defiance, qualities that I Got My Own Back strives to capture in its work. Each piece from the brand is meticulously crafted, blending top-quality materials with intricate design elements that honor the personality and journey of each client.

This wasn’t just a gift; it was a symbolic gesture. Zinzun’s custom designs have become iconic statements for celebrities who share a love for boxing, skillfully merging personal history with the spirit of the sport. Celebrities, athletes, and musicians alike seek out Zinzun’s work not only for its style but for the story each piece tells. Crafted with an artist’s precision, every stitch reflects dedication to both the sport and the personalities who wear them.

For Zinzun, founder of I Got My Own Back, his designs transcend mere apparel. Using premium fabrics, he adds personalized touches that celebrate each client’s unique journey. Over the years, his work has gained traction across the sports and entertainment world, earning him a reputation as the leading boxing designer and solidifying his brand as a staple for those seeking boxing gear that blends artistry with identity.

For Ice Cube, receiving this custom piece at such a personal event underscored the deep connection between music, sport, and culture that has long defined his career.