Jay-Walk Talks Dropping First EP & Launching Black Amir Clothing Brand, Teases New Projects
Rapper, designer, and entrepreneur Jay-Walk has been taking Florida by storm with plenty claiming 2020 is going to be his year.
Born Jordan Walker, Jay-Walk grew up in a Rastafarian household in Jamaica. He was heavily influenced by Reggae music and spent his primary years moving between Jamaica and Florida, till his family settled in Saint Petersburg when he was 12 years old.
The music scene in Florida played a large part in shaping Jay-Walk’s style, which became a concoction of his roots and his surroundings. Blending reggae with the sounds of Tupac, Nas, Kanye West, Lil Wayne, Drake, and MC Eight, he developed his own unique sonic rhythm covering a wide range of sounds and spreading across rap and r&B with some elements of dance.
Jay-Walk initially dabbled into music in 2014, however did not commit to his craft till the end of 2018. He played his music to his older brother, who later became his manager and took him under his wing and back into the studio. He provided him with the push he needed to continue in the industry, and became his support system.
He then released “Ghost” which marked the beginning of his career as a rapper. The track was produced by A100DRUMZ and consisted of catchy lyrics and beat which grabbed the attention of plenty and started building his fanbase.
Progressing with his sound, Jay-Walk released “Take It” produced by Snooza Music. Over soft instrumental keys, the Saint Petersburg rapper flows with ease showcasing his abilities to create a compelling hook and strong verses. The track gained attraction on YouTube gearing to the release of his first project.
Jay-Walk released his first project Walk Take It Easy last July. The project was executively produced by Maryland’s YKC Ea$y and consisted of 6 tracks with a feature from Gatr Gang on “Punch In.” It is only 11 minutes long yet is designed to showcase Jay-Walk versatility with a variety of sounds and vibes.
One of his favorite tracks, “FedEx,” is a high energy beat and showcases’ Jay-Walk fast paced delivery and skillful wordplay portraying his immense talent and potential as a rapper.
The 25 year old rapper has been taking advantage of the COVID pandemic, and releasing more music while people are at home. Last June, he dropped “Long Live” produced by YKC EA$Y. The track is an ode to one of his close friends who passed away recently, JJ Da Jet (RIP). Over a heartfelt melody, he raps about the pain of losing someone so dear and how “the good die young.”
Aside from music, Jay-Walk took a dive into the fashion industry and started “Black Amir,” a clothing brand alongside his brother. Black Amir resembles royalty within street wear and is aimed to bridge the gap between the youth and their culture. It is designed with artists, athletes, activists, students, and free thinkers in mind, and is aimed to spark a conversation about today’s culture from those living it, rather than those controlling traditional media. The brand aims to make society rich in culture with the power of influence, and uses 10% of all proceeds to help schools in Jamaica.
Currently, the brand offers a variety of shirts and hoodies, however is working to expand into sweat wear, bathing suits, luggage.
Jay-Walk hopes for his music and business to reach the masses on a worldwide scale and to enable him of taking care of his family and put his loved ones in a position to win. Despite having very few collaboration in his catalog, he is grinding towards collaborating with Rod Wave, FCG Heem, and Peewee Longway in the future.
Jay-Walk is working on another project which will drop after completing his video rollout for Walk Take It Easy. The upcoming project will consists of 12-13 tracks and provide a deeper insight on his sound, flow, and capabilities. He is currently shooting music videos which will continue to drop throughout the upcoming month.
His message
“It doesn’t matter your circumstances, your walk of life, where you come from, anything is possible and all dreams and goals are achievable.”
